Adobe products are probably known and used by everyone who works with a computer. The products are used worldwide, probably in every household and every company. So: how and what can be optimised?
From Hartmut König, Chief Technology Officer Central Europe at Adobe, we learn how to develop the hidden champion into a pioneer of digitalisation.
If you’ve ever wondered how the transformation of a global sales model works, what impact it has, and what opportunities it brings: René Esteban finds out how Adobe’s well-known products tapped into new customer groups – and how to actually get to know them. What Adobe has done is a real big hit. Customer orientation, communication, change as chance – the story of an inspiring “love brand”!
Only available in German for now.