Sonja Pierer, Country Manager Intel Germany

Many believe Europe lags behind in semiconductor innovation, constrained by outdated industry standards. But is this really the case? Let’s dive deeper and challenge this notion.

In reality, with leaders like Sonja Pierer, Europe is making monumental strides. Intel´s investments will contribute to the EU’s goal of bringing back 20% of global semiconductor manufacturing capacity to the region by 2030. This is not just a goal—it’s a transformation in action.

Join us on the latest episode of the Transformation Leaders podcast, hosted by René Esteban, as we explore the future of Europe’s tech industry with Sonja Pierer.

#Innovation #Transformation #Semiconductor

About Sonja Pierer (LinkedIn): Sonja is Intel‘s Country Manager for Germany—so to speak, the face of Intel in Germany. In parallel, she heads Digital Sales for Europe, the Middle East, and Africa. Sonja started her career with Cisco, where she held various Enterprise Sales positions covering customers from different segments. Further steps in her career included being Head of Sellers B2B German Marketplace at Amazon,Managing Director at Experis and various senior positions at NCR Corporation and VCE / Dell.

About René Esteban (LinkedIn): René Esteban is Founder and CEO of FocusFirst. As a former senior leader in a Fortune 500, he found that too many transformation projects take too long, waste money, and annoy key stakeholders – and that there must be a way to accelerate business transformations sustainably. Today, this belief unites an international FocusFirst team consisting of former top executives and subject matter experts. He is an international keynote speaker, author and senior advisor for top executives to achieve challenging goals and accelerate complex transformations.

About FocusFirst (LinkedIn): FocusFirst is a boutique consulting firm for transformation & strategic change projects. We are the specialised firm in the industry that combines former top executives and an award-winning method to accelerate transformations. This unique “double helix” of capabilities equips us to help our customers deliver results faster against demanding business goals. Executives work with FocusFirst to develop organisations, structure & accelerate transformations. FocusFirst works with leading Fortune 500 companies such as Merck, Novartis, E.ON, BASF, as well as established mid-sized companies.